This book is a history of the first commercially significant record clubs in the world - two related companies: Young People's Records and Children's Record Guild - and how they intersected important developments in the histories of mass marketing, recording technology, educational philosophy, folk music, contemporary composition, and Cold War politics.
Drawing on a range of case studies, this book examines music for children on records, radio and television by assessing how ideals of entertainment, education, 'the child' and 'the family' have been communicated.
